PR for the Regular Joe

June 3, 2009

Tech-heads reunite with a handshake

Filed under: Business Networking,Social Media — Big Sky Public Relations @ 3:30 pm
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The power of social media sites has made the world more accessible–or has it?  With the craze of new sites launching every day to keep us “more connected,” I am concerned that we may forget the importance of face-to-face meetings and a solid handshake.

This dilemma of proper balance between the old-fashioned approach and the revolutionary networking methods is well-illustrated in the recent hit movie, “He’s Just Not that Into You.” Before you groan, hear me out.  Drew Barrymore’s character laments that men use ten different forms of communication to reject her but what’s the real issue? She never meets any of these potential suitors and the human element is buried in a pile of emails, text messages and MySpace comments.  She finally discovers love with a man she has worked with for months over the phone.  What’s the difference?  They sit  down for coffee and surprise!–we have a happy ending.

I know this is not a traditional communications case study but the film is centered on the basic concepts of human interaction-what works and what fails.  Public relations is based on the foundation of human interaction and certain messages translate through both the social and business realms.  Therefore, I believe this comedy offers wise insight into an increasingly complicated world.   Social media is a powerful and necessary tool but it is not a replacement for developing connections in person.

Charolette Risch recently blogged on the Valley PR Blog about the necessity of networking and how crucial it is to a healthy business plan (  I can’t agree more.  While it is a time investment, the rewards  you reap are likely to be not only personally fulfilling, but professionally fruitful.  So, go on, stretch your legs, get out from behind that computer and practice your handshake.  It’ll give you something legit to tweet about today.

June 1, 2009

ASBA hosts Sales and PR Roundtable June 3rd in Phoenix

Filed under: Business Networking — Big Sky Public Relations @ 6:17 pm
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Arizona Small Business Association, in conjunction with AZSalesPros, is hosting a roundtable on June 3rd entitled “The Bare Naked Truth About PR.”  The event will be directed by Christine Marek, co-owner of Bushido Marketing.  This will be an excellent opportunity to network in parallel markets and meet area professionals while addressing a crucial topic in the public relations industry.

Discussion will center around the following themes: Three steps to the “simple” truth for effective PR; Development of an Effective PR Strategy and Plan; Cast Studies of Truth Based Public Relations; 20 Cost-Saving PR Tips (as stated on the ASBA website).

The event is free for ASBA members, $20 for non-members and will be held from 8:00am-10:00am at ASBA headquarters:

4130 E. Van Buren St., Ste. 150
Phoenix, AZ  85008
Detailed Map

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